Client Interview
When given the opportunity to interview our client, Olivia, my group focused on a handful of questions that we wanted to ask in order to get a better understanding of her own wants as well as our audience's needs.
Through these questions, as well as the questions provided by other groups in our class, we determined a few key elements to keep in mind as we proceeded with our designs for this project:
Some of the questions we asked were:
- Are there any specific design elements that have been identified as problematic?
- What are the biggest challenges/pain points prospective students face when approaching UCCS?
- What brand guidelines should we adhere to?
- Are there specific programs that UCCS wants to highlight to attract prospective students?
- The client wants a cohesive look and feel for the program page/finder tool
- The goal for the program pages was to inform prospective students about what UCCS has to offer
- The client wishes to display all information in a dynamic and accessible fashion
- The end goal for the project was to merge the program finder tool with the existing content pages
- The program finder tool is to be a one-stop-shop for new students to search for degrees
- The primary users are between 18-20, while secondary users are likely 21+
With these considerations in mind, we were urged to think outside of what already exists so that we could create a new and engaging program page and finder tool that fit both the client's needs as well as the audience's.